You already bought this
Search, paid social, LinkedIn, outbound. Running today, costing money today.
For B2B teams already buying traffic
Your form only converts the people who already decided
You pay for the click. It lands on a box asking for a name. RampFunnels builds what goes there instead: a scorecard that asks about their business, scores what they say, and hands back something about themselves. You keep the answers.
Not open yet. Your score at the end, not after a sales call.
RampFunnels scorecard
Question 1 of 8
Sample questionWhere does your traffic come from most weeks?
Paid search and paid socialLinkedIn and outboundSearch, slowly, and word of mouth
The gap
Every channel you buy ends on the same page
Organic traffic arrives mid-research. Google Ads arrives with a problem and a budget. LinkedIn arrives curious and in a hurry. All three land on the same form.
The form is not badly designed. It is narrow. It converts the visitor who had already decided and asks everyone else nothing.
You optimise everything up to the click and nothing after it.
Before
Name. Email. Thanks, we’ll be in touch.
One thing, from people who had already decided.
After
A score, a band, and a report with their name on it.
What they spend, what is broken, whether to call.
Why it matters
94% of buying groups rank you before they ever make contact
They buy from that favourite 77 to 80% of the time. (6sense, 2025 Buyer Experience Report, n above 4,000)
67%
13 and 9
Over 40%
They are not avoiding you. Doing it themselves is faster.
The job is not capturing a lead. It is being ranked first by about 22 people, and what reaches them is whatever your one contact forwards.
A scored diagnostic is one of the few things a buyer wants in that window, and it leaves a document worth forwarding. No conversion-lift statistic sits under that claim: the ones in circulation do not survive checking.
How it works
We agree what a good lead is before anything gets designed
The run
The click lands
A scorecard about them, not a form about you. They answer because the result is worth having.
Every answer sorts
Sector, size, budget, urgency. You know who is worth an hour before you spend one.
The good ones book
A diary with people in it you already know something about.
Illustrative. RampFunnels is pre-launch, so no rates, ratios or results are shown.
The four steps are our part.
The model
Four or five factors that separate a prospect worth a call from one worth a sequence, rarely the ones in your CRM. Whoever decides which leads get called signs it. The only step with a hard stop.
The questions
The model asked out loud. Every question moves the score or stays out: one that changes nothing costs you a completion.
The result
A score, a band, an honest read on it, and a PDF. Most of the buying group never speaks to you, so the PDF is a document, not a receipt.
The routing
High scorers get a calendar. Everyone else gets a sequence written against their answers, not the page they landed on. It decides whether this makes money, and most quizzes skip it.
You own the software licence, it is the cheapest line in the project, and we tell you what it costs before you commit.
A worked example
See exactly what your prospect sees
The decisions inside it are the part worth reading.
rampfunnels.com/scorecard, question 3
Question 3 of 8
About 90 seconds left
What does a visitor meet first after they click your ad?
rampfunnels.com/scorecard/result
61of 100
Leaking at the offer
Your traffic arrives. Your page does not ask it anything.
Three of your five weakest answers were about what happens between the click and the call. That is the part a scorecard replaces.
- Strong
Getting found. People arrive, and they arrive from more than one place.
- Leaking
The first step. A form asks for effort and gives nothing back, so most people skip it.
- Next
Swap the form for a scored diagnostic and route the top band straight to the diary.
Sample screens. Nothing in them is drawn from a real scorecard: the question, the answers, the one already chosen, the counts, the timing, the score and its breakdown are all written to show the components.
Question one is about your traffic, not about you: it decides whether anyone answers the second. Four bands, not ten, because a band you can act on beats a number ranked against nothing. The email comes after the last question, before the result.
Three decisions out of roughly 40. The rest stay invisible until one is wrong.
Not open yet. The report is yours either way, once it opens.
Your traffic
A LinkedIn click and a Google click are not the same person
Your form already treats them as though they were.
SEO
Organic traffic arrives mid-research, the worst possible moment to ask for a name.
Google Ads
The most expensive click you buy, landing on the same box as the free ones.
Lead gen forms are cheap to fill in, which is exactly the problem.
Meta ads
Cold social will not fill in a form. It will answer a question about itself.
Outbound
An email asking for 30 minutes competes with every other one. A question about their business does not.
Content and webinars
A registration list is not a pipeline. It is a list of people who were free on a Thursday.
Your sector
Your sector’s vocabulary, not ours
The same method across 28 B2B categories. The questions change completely.
An M&A adviser’s prospect answers on owner dependence, revenue quality and whether the contracts transfer. A recruitment agency’s answers on time to hire and what an open vacancy costs a week.
Same instrument. No shared vocabulary anywhere in it.
- Technology and SaaS
- IT and security
- Finance and accounting
- Advisory and transactions
- People
- Professional practices
- Industrial and supply chain
- Property and energy
- Consulting and coaching
- Agencies
- Events and membership
Packages
Three packages, fixed scope, nothing open ended
Separated by scope, not by how many hours anyone bills.
Package 1
One scorecard
Built and live. The model, the questions, the result pages, the report and the build.
Package 2
The funnel around it
Everything above, plus the entry pages, the follow-up sequences written against the answers, and the routing into your CRM.
Package 3
The programme
Everything above, plus re-scoring, new question sets, a second instrument, and someone reading the responses every month.
Prices are not published yet because they are not final. When they are, they go on the pricing page as numbers, not a form.
What is in each packageProof
Three things you can check today, before you talk to anyone
RampFunnels is new, so there are no logos and no case studies here. What there is can be checked without taking our word for it.
Two of these are open in front of you right now. The third is the one thing we will not put on a page until it is true.
The scorecard
Ours is being built, on the platform we would build yours on. The one item here you cannot check yet.
This site
If the question is whether we can design a conversion experience, you are reading the answer.
The method, in public
The scoring model’s four jobs, how to choose a format, how to write bands that do not flatter everyone. A framework you can use without hiring us beats a claim you cannot check.
If you need a reference from a company like yours, we do not have one. That is a real reason to wait and you should weigh it. What you get instead is the person doing the work, not the person who sold it.
Placeholder
Client results go here. RampFunnels is pre-launch, so there are none yet.
The research
We took apart 174 of these before building one
The Quiz Funnel Opportunity Atlas is the work we did before starting, finished September 2026. Ours, method stated on every part, most of it free.
- 174quiz templates censused and classified on 23 fields
- 40B2B industries scored on 14 dimensions
- 25buyer segments ranked by demand against available supply
- 13specialist agencies mapped
- 13interactive formats taxonomised
It is why this site can name which format compounds and which segments are crowded, and why the industry pages use each industry’s vocabulary.
It sits on the resources page with the question banks, the scoring model templates, the checklists and the teardowns, most of it ungated.
Questions
The five questions people actually ask
Not yet. Ours is being built, on the platform and by the method we would use for yours. The research above is what we did instead of guessing.
Before
They read three pages and leave no trace.
After
They answer the questions and leave a scored profile.
Your turn
The scorecard tells you which of the four is costing you most
It scores your funnel on the four things that decide whether traffic converts, and returns a number, a band and a report. When it opens, a high score puts a calendar on the results page. A low score tells you what to fix first, most of which you can do without us.
Not running yet. The report is yours whatever the score says.
If you would rather just ask, ask.