Research
The Atlas and the work that comes out of it
1 published
September 2026
The working material behind the method
One market study, published open, with its method and its dates on it. Everything argued on the rest of this site comes out of it, so it is here to be checked rather than referred to.
Published
The research everything else here rests on
A census of what the B2B market actually builds after the click, of the three things it never builds, and of where the spend is going instead.
ResearchOpen, no form
The Quiz Funnel Opportunity Atlas
A September 2026 census of the B2B quiz funnel market: what gets built, what nobody builds, and which of it a cheap AI builder now reproduces for nothing.
Desk research, September 2026. 174 published templates classified on 23 fields, 40 B2B industries scored on 14 dimensions, 25 ICPs ranked, 13 competing platforms mapped, 13 interactive formats taxonomised.
What it covers
174
templates censused
40
industries scored
25
ICPs ranked
13
formats taxonomised
Plus 13 competing platforms mapped and 15 new concepts scored against the gaps they leave.
The library
Six types, and the job each one does
Each type has a page, a standard and a rule about what it costs to read. Adding an item to any of them is a line of data, never a new page built by hand.
Teardowns
Named public assets, taken apart on mechanics
Open, first one in production
Question banks
Starting question sets, by industry and by format
Costs an email, first one in production
Scoring models
Weighting and band templates you can argue with
Costs an email, first one in production
Checklists
Pre-launch and QA passes for a build
Open, first one in production
Calculators
Small working tools that run your own numbers
Open, first one in production
The standard
How anything gets on to this page
Three rules. All three are checkable against what is already here, which is the only kind of rule worth publishing.
Open unless the item earns the trade
Research earns more as a thing people cite than as a thing people trade an email for. Anything gated has to be worth the email on its own, and four of the six types are open by default. A gate that costs you leads to protect a PDF is a bad trade.
Every figure carries its publisher and its year
Borrowed statistics arrive with the name of whoever published them, the year and the sample size. Anything we could not source is labelled a judgement rather than dressed as a finding.
The failures get published too
Four questions the research set out to answer and could not are printed alongside what it did establish. A study that reports only its successes is an advert with a chart on it.
One item is published today. The rest of the library is architecture with nothing in it yet, and saying so is cheaper than filling it with things nobody would download twice.
Your turn
The research says where the gaps are. Your own numbers say which one is yours
Our scorecard grades your funnel on the four things that decide whether the traffic you already pay for turns into pipeline. A band, a straight read, and the one thing to fix first.
Not running yet. You keep the report whatever the score says.