Question 1

What do you actually build?

Accepted Answer

A scoring model, the entry pages that feed it, the question set and the result page. Then the report your prospect walks away with, the follow-up sequences written against their answers, and the routing that puts qualified leads where your sales team already works. How much of that list you get is the difference between the three packages.

Question 2

Where does it sit on our site?

Accepted Answer

On its own page, with the traffic you already pay for pointed at it. Your contact form stays exactly where it is. It converts the people who had already decided, and that keeps working. This is for everybody else, who are most of your pipeline.

Question 3

What does the prospect get at the end?

Accepted Answer

A score, a band, a straight read on what the band means, and a PDF with their name on it. Most of the committee never speaks to you, so that PDF has to survive being forwarded to people who have never heard of you.

Question 4

Is this just a lead magnet?

Accepted Answer

It does that job and one more. A guide buys you an email address. A scored diagnostic buys you that plus the answers to everything you would otherwise spend a first call collecting. Your team can rank the lead before anyone books anything.

Question 5

What results do you have?

Accepted Answer

RampFunnels is pre-launch, so there are none. There are no client logos on this site and there will not be invented ones. What there is: the Quiz Funnel Opportunity Atlas, finished September 2026. It censused 174 quiz templates on 23 fields, scored 40 B2B industries, ranked 25 buyer segments and mapped 13 specialist agencies. Every part of it says how it was done and most of it is free to read. What it is not is a reference from a company like yours. We do not have one, that is a real reason to wait, and you should weigh it.

Question 6

How would we know if it is working?

Accepted Answer

Four numbers, and you should hold us to them. How many people start it. How many finish. How many finishers are real and contactable. How many high scorers take a call, and how many of those calls turn into pipeline. If the first three look healthy and the last two do not, the scoring model is sorting the wrong people and it gets rewritten.

Question 7

How long before we can tell?

Accepted Answer

Whether people finish it, about a fortnight after it goes live. Whether a high score really does predict a deal worth chasing, a few hundred responses, which on most B2B traffic is a quarter. Anyone reading a verdict into the first 30 responses is reading noise.

Question 8

What happens if it does not work?

Accepted Answer

We find out which part failed, and there are only three candidates. Nobody starts it, which is an entry page problem. People start and give up, which is question design. Or they finish and the score does not separate the leads worth calling from the rest, which is the model. The third is the most likely and the least dramatic to fix. If the honest answer is that not enough people arrive in the first place, no question set fixes that and we will say so.

Question 9

Does this work when the sales cycle is long?

Accepted Answer

A long cycle is when it pays. 94% of buying groups rank their preferred vendors before they ever make contact. They buy from that favourite 77 to 80% of the time (6sense, 2025 Buyer Experience Report, n above 4,000). The longer the cycle, the more of the deal is settled in a room you are not in. A report that gets forwarded is one of the few things that reaches it.

Question 10

How long does it take?

Accepted Answer

Every package carries a date before you sign it, measured in weeks. What moves that date is not the design work. It is the hour we need with whoever decides which leads get called, because the scoring model does not start without them. That is the only hard stop in the project.

Question 11

What do you need from us?

Accepted Answer

An hour with whoever owns lead quality. Whatever you already know about which leads closed and which wasted a morning. Your brand assets. And one person who can approve copy without convening a committee. That is the whole list.

Question 12

Do we write the questions?

Accepted Answer

No. We write them and you correct our vocabulary, because your market has words for things and we would rather use theirs. You sign off the model itself. Anything that does not move the score comes out, because a step that changes nothing still costs you the people who quit halfway through.

Question 13

What happens after it goes live?

Accepted Answer

On the first package you own it and run it. On the other two we read the responses, retune the bands as real answers arrive, and rewrite whatever people are abandoning. Re-scoring the same buyers a year later is the part that compounds, because a lead who was not ready in March is a deal in November.

Question 14

Do we have to buy software?

Accepted Answer

Yes, a subscription, in your name and on your card. We build inside your account rather than ours, which is what makes the next answer true.

Question 15

Do we own it?

Accepted Answer

All of it. The subscription, the question set, the scoring model, the report template, the responses and the copy. If you stop working with us tomorrow, everything stays where it is and keeps running without us.

Question 16

What does the software cost?

Accepted Answer

It is the cheapest line in the project by a wide margin. We tell you the exact figure before you commit to anything, so it never turns up as a surprise later.

Question 17

Which platform do you build on?

Accepted Answer

We choose it per project, and we tell you which and why before anything gets built. It is also the least consequential decision in the project. What decides whether this makes money is the model, the way the questions are written and the routing, and none of those three arrive with a licence.

Question 18

What does it cost?

Accepted Answer

Three packages, fixed scope, priced as products rather than by the hour. The figures are not final yet, so they are not on the site. When they are set they go on the pricing page as figures, and nobody has to request them.

Question 19

Is it a one-off or a retainer?

Accepted Answer

The first package is a build with an end date. The second adds the funnel around it and ends too. The third is ongoing, because re-scoring, new models and reading the answers every month are ongoing work. Starting at the first and stopping there is a legitimate outcome and we will not talk you out of it.

Question 20

Will you work on performance or revenue share?

Accepted Answer

No. We do not control your traffic, your offer or whether your sales team rings the high scorers back. A deal priced on results we cannot influence is a deal priced on a guess, and it goes wrong for one of us within a quarter.

Question 21

What is not included?

Accepted Answer

Traffic. We do not buy media, run your ad accounts or do your SEO. If the problem is that not enough people arrive, this is the wrong purchase and a media agency is the right one.

Question 22

Who owns the responses?

Accepted Answer

You do. You are the data controller and the account is in your name. We work inside it, and our access ends when the engagement does.

Question 23

Where does the data go?

Accepted Answer

Into your account, and from there into your CRM. We do not keep a copy and we do not pool it with anyone else's. Nothing from your responses is ever used to benchmark another client unless you have agreed to it in writing and the output is anonymised.

Question 24

Is this GDPR compliant?

Accepted Answer

The paperwork is part of the build, not an afterthought. A privacy notice on the entry page. A consent line that says plainly what the email address will be used for. A retention period we agree with you, and processor terms between us. You are the controller and we are the processor. If you have a data protection officer, we would rather hear from them in week one than in week six.

Question 25

Can we run this in a regulated sector?

Accepted Answer

Financial services, legal and healthcare all have rules about what you may promise a prospect and how an assessment can be described. A score is not advice, and the result page has to say so in language your compliance team signs off. We build that review into the project rather than around it. For legal services in particular, check the advertising rules before a word of it gets written.

Question 26

Will the result flatter everyone?

Accepted Answer

No. Bands that tell every reader they are doing nicely are worth nothing to them and nothing to you, because nobody acts on them and nobody forwards them. A band has to be able to say the uncomfortable thing, or the top band means nothing when somebody earns it.

Question 27

Will you guarantee a number of leads?

Accepted Answer

No. We do not control your traffic, your market or your offer. Anyone guaranteeing you a lead count has either not looked at your analytics or is not planning to be around in six months. What we will commit to is what gets built and when.

Question 28

How much traffic do we need before this is worth doing?

Accepted Answer

Our rule of thumb is around 300 relevant visitors a month to the page it sits on. Below that, answers arrive too slowly to teach you anything inside a year, and the honest advice is to spend the money on traffic first. It is a judgement rather than a threshold, and it moves with how badly your reader wants the result.

Question 29

When would you tell us not to do this?

Accepted Answer

Three times, and they are real. When the traffic is not there yet. When your sales team cannot describe the difference between a lead worth calling and a lead worth a sequence, because settling that is the scoring model. It is not an argument we can have on your behalf. And when what you actually need is a better offer, because no amount of qualifying fixes a proposition nobody wants.

Question 30

Will you work with our competitor?

Accepted Answer

Not in the same segment at the same time, and we will tell you where we draw that line before you sign rather than after. This is a small practice, so it is a fair thing to ask.

Straight answers, including the ones that cost us work

What you are actually buying

Whether it works, and how you would know

How it gets made, and what we need from you

What it runs on, and who holds the keys

Pricing, contracts and what sits outside them

Where the answers go, and who is allowed to see them

What we will not do, and when we would send you elsewhere

Ask the question this page missed