This is the one page here that is not trying to sell your agency an engagement. We build the scored instrument that turns your client’s paid traffic into qualified leads, under your name, and you keep the relationship, the retainer and the reporting. We do not appear on the call.
No exclusivity, no minimum volume, nothing to sign before there is a client to talk about.
Straight answer
Of the 40 B2B industries in our study, agencies came back with the second worst gap between what buyers need and what is already on sale to them.
8.6
13
Selling one of these to an agency is a crowded trade. Building the ones agencies sell to their own clients is not, and that is a distribution argument rather than a marketing one.
You already hold the accounts. We would rather build behind them than compete for the same twelve inboxes and the same paid traffic you are already working.
What travels
The instrument is the same shape for a dental group, a freight forwarder and an employment law practice. Nothing inside it is.
That is the part that does not scale inside an agency. Learning a client’s sector well enough that their own prospects respect what they are asked takes a fortnight, and it has to happen again on the next account. We have done it 25 times in research and we do it again on every build.
The 28 sectors, with a concept for eachWhat you get
Fixed scope per package. Nothing open ended, nothing billed by the hour, and a handover document at the end so the next change does not need us.
The four or five factors that separate a prospect worth a call from one worth a sequence, agreed with your client’s sales lead rather than guessed from their website.
You sit in. We do the writing.
The model asked out loud, the bands written so the lowest one is honest, and the report your client’s prospect receives at the end of it.
Your client’s brand, start to finish.
Which leads reach a calendar, which get a sequence written against their answers, and where both land in your client’s CRM.
The part that decides whether the spend earns.
Documented, in your account manager’s hands, with the scoring logic written down so a change next quarter does not need us.
You can run the next one alone.
Your client owns the software licence directly, in their own account, and it is the cheapest line in the project. We tell you what it costs before you quote.
Two ways in
Most partners start on the second and move to the first once they have watched one land.
Way one
Way two
If you want one for yourselves
The P and L tells you the number. It never tells you which internal system produced it, which is why the fix gets guessed at every year.
The Agency Margin Diagnostic
Five things scored against agency benchmarks, ending in a recoverable-margin figure rather than a grade:
It is the one build on this page we would run on you rather than for you, and the honest version of it is uncomfortable reading. That is what makes it worth the afternoon.
Packages
One instrument built and live, the funnel around it, or the programme with re-scoring and a second instrument.
Partner terms are per build rather than per month, so a quiet quarter costs you nothing. Prices are not published yet because they are not final. When they are, they go on the pricing page as numbers.
What is in each packageQuestions
Partner track
Tell us the client, the sector and what their sales team argues about when a lead comes in, and you get a model outline and a fixed price back. No agreement to sign before there is something to build.
Ours is not open yet. Yours does not wait on it.