The Quiz Funnel Opportunity Atlas
A September 2026 census of the B2B quiz funnel market: what gets built, what nobody builds, and which of it a cheap AI builder now reproduces for nothing.
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Research
The Atlas and the work that comes out of it
Original research with its method attached. The Quiz Funnel Opportunity Atlas is the first of these and the source of most of what is argued elsewhere on this site: a census of 174 published templates, 40 B2B industries scored on 14 dimensions, 25 ICPs ranked and 13 competing platforms mapped, all inside a September 2026 window. It is published open, including the four things it set out to establish and could not. A dated snapshot with its limits printed is worth more than a confident number with nothing under it.
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Elsewhere
The other five
Six types, each with a different job. Nothing is filed in two of them, and nothing goes up that would not survive being forwarded to a finance director.
Your turn
Templates are useful. Knowing which one your funnel needs is worth more
Our scorecard grades the four things that decide whether the traffic you already pay for turns into qualified leads, and tells you which one is costing you most.
Not running yet. You keep the report whatever the score says.