An audit of what is already in there
Half-built drafts, an abandoned template, a trial nobody finished. We read all of it first, because some of it is worth keeping and nobody in your team has time to work out which.
Implementation
Buying the software was the easy part
The licence renews, the account has two half-finished drafts in it, and no lead has ever come out of it. That is not a tooling problem and another trial will not fix it. We configure what you already pay for, wire it to your CRM, and hand it back working.
A call is the faster route here, because the first question is what is already sitting in your account.
What the licence already gives you
- Screens, logic and a place to store answers
- Templates, integrations and an export
- Somewhere to host all of it
What it cannot decide for you
- Which four factors separate a lead worth calling
- What to ask, in what order, in your customers’ words
- Who gets a call today and who gets a sequence
The second list is the work. It is also the reason the first list has been sitting unused since you bought it.
Where this usually starts
Two versions of the same stalled account, and they need different first weeks
Most teams recognise themselves in one of these within a sentence.
Never launched
It was bought for a campaign that got reprioritised
Someone signed up, built four screens, then a rebrand or a quarter-end landed on top of it. The account is clean, the drafts are thin, and the fastest route is to settle the model properly and build once.
First week: agree what a good lead is. Nothing is configured until that is signed.
Launched and abandoned
It ran, it collected answers, and nobody acted on any of them
There are responses in the account and they went nowhere, usually because the score never reached the CRM or because everybody scored the same. Those answers are worth reading before anything is rebuilt.
First week: read the responses. They normally name the fault without anyone guessing.
Either way, the failure is rarely technical. It is that no two people in the business had written down what separates a lead worth phoning, so the software was asked to decide and it cannot.
What is included
Six pieces of work, and two of them are not software at all
The configuration is the visible half. The model and the training are what decide whether the account is still earning in a year.
The scoring model, written down
Factors, weights and thresholds, agreed with whoever decides which leads get called. This is the piece the software cannot supply and the reason most licences sit idle.
Configuration, end to end
Screens, branching, scoring, result pages and the report. Built in your account, under your login, with nothing locked to us.
Migration of what exists
Any earlier version, any list, any half-finished draft. Moved across and reconciled, so you are not running two of everything and trusting neither.
Routing into your CRM
The score, the band and the source written onto the record, with rules for what happens at each band. A score your sales team never sees changes nobody’s day.
Training your team can use
Two sessions and a written runbook: how to change a question, how to move a threshold, and what to do when a result looks wrong. Recorded, so the person who joins in March gets it too.
Once it is live, measuring it is reporting and improving it is the optimisation retainer. Neither is bundled here, because a handover that quietly depends on a monthly fee is not a handover.
How it runs
Five weeks on an account you already own
Shorter than a build from nothing, because the licence, the brand and often half the question set are already there.
Read the account
What is configured, what is abandoned, what is connected and what silently is not. You get the list whether or not the work goes ahead.
Week 1
Settle the model
One working session with sales and marketing in the same room. What separates a lead worth a call from one worth a sequence, argued out and signed. Everything after this inherits it.
Week 2
Configure and connect
The build, the routing, the follow-up and the tracking, in your account. Tested with real records rather than demonstrated on a screen share.
Weeks 3 to 4
Hand it over
Training, the runbook, and a live handover against the checklist below. The engagement is finished when every line on it is ticked, not when the calendar says so.
Week 5
Five weeks is where we would scope one instrument on one CRM. A second brand, a second region or a CRM nobody has tidied for three years adds to it, and we will say which before you commit. It is a judgement call and the account decides it, not the calendar.
The handover
Six lines, and the work is finished when you tick the last one
Handed over working is a phrase that means nothing until somebody writes down what it would take to disagree with it. This is that list, and you sign it, not us.
- A real visitor can complete it end to end on a phone, and you have watched one do it.
- A completed response lands on the right CRM record with its score, its band and its source attached.
- The top band triggers whatever your team agreed it triggers, on the day, without anyone remembering to check.
- Every other band has a follow-up written against what that person actually answered.
- Completion and drop-off are being recorded from the first visitor, not retrofitted later.
- Two people at your company can change a question and a threshold without calling us.
You keep the account, the login and everything in it. Nothing is licensed from us, nothing phones home, and nothing stops working when the engagement does.
Worth stating plainly
You buy the software directly, at its own price, and you own the account
RampFunnels holds no partnership, certification or accreditation with any vendor, and takes no margin on anyone’s licence.
That matters for one practical reason. An implementer paid by a vendor has an interest in the answer being yes, and we would rather be the people who tell you the licence you own is the wrong tool for what you are trying to do. It happens, and it is a cheaper conversation in week one than in month six.
The cost of the software is the smallest line in this project. We tell you what it is before you commit, and you can go and check it yourself in about a minute.
Packages
Usually the first package, on your licence instead of a new one
Separated by scope, not by how many hours anyone bills.
Package 1
One scorecard
The closest fit if you own the software and have nothing live. The build, the model and the handover, on your licence rather than a new one.
Package 2
The funnel around it
The same, plus the entry pages, the follow-up written against each band and the routing. The usual choice when there is real traffic waiting for it.
Package 3
The programme
Everything above, plus someone reading the responses every month once it is live. Worth adding later rather than on day one.
Prices go on the pricing page as numbers once they are fixed. Until then the scope is the honest part, and the scope is above.
What is in each packageWhere this is the lead need
Four sectors that buy this software first and stall in the same place
All four already give away an assessment by hand. That is exactly the thing a licence is bought to automate, and exactly the project that gets deprioritised.
Managed IT and MSP
A free technical audit already exists and it consumes engineer time on prospects who were never going to buy. The same questions, scored and self-served, hand those hours back.
Accountancy practices
Growth depends on switchers, and a switcher has no way to judge their current adviser. Licences get bought for exactly this and then sit unused for a year.
Cybersecurity and MSSP
The free security assessment is now offered by everyone. A scored posture check against a named public framework is a different conversation, and the software is already paid for.
Compliance and GRC
A deadline exists and the prospect has no idea how far away they are. Control-level gap scoring is the highest-value use of a licence most consultancies already hold.
Questions
The five things people ask when the licence is already paid for
No. We hold no partnership, certification or accreditation with any software vendor, and we take no margin on anyone’s licence. You buy it directly, at the published price, and you own the account. We are simply people who have configured this kind of software and know where it goes wrong.
Your turn
Tell us what is already sitting in the account
Fifteen minutes is usually enough to say whether this is a five week job, a two week job, or an argument about what a good lead is that you should have first.
No audit fee and no obligation. If the answer is that you do not need us, that is the answer you get.