Quiz funnel development
This is the part where a number stops being a number and starts deciding who your sales team rings on Monday. Logic, branching, routing, the report and the connections to the systems you already run, built and tested rather than assumed.
Not open yet. You will need to know roughly what you spend on traffic each month. Nothing else.
The record your sales team opens
SampleSample record. The fields and values are written to show the shape of one. RampFunnels is pre-launch and has no live data to print.
The problem
The instrument works, the respondent is happy, and the commercial value stays inside a platform nobody in your sales team logs into.
A notification arrives in a shared inbox. Somebody copies a name and an email into the CRM. The answers stay where they were, because there is nowhere obvious to put them and re-keying them is nobody’s job.
Three weeks later your sales team is working a list that looks exactly like every other list: a name, a company and a source. The part you paid for, the part that said which of them is worth an hour, never left the building.
That is not a failure of the instrument. It is a failure of the wiring, and it is invisible, because nothing errored. The leads still arrived. They just arrived unreadable.
What gets wired
Each one is tested with a record pushed through it and checked at the far end, which is a slower way to build and the only way to know.
Worth saying plainly
The instrument runs on off-the-shelf software with a published price, licensed in your name. It is not proprietary, it is not ours, and you could buy it this afternoon without speaking to anybody.
What costs money is the layer on top: a model that survives an argument with your sales director, branching that does not strand anyone, fields that are still useful in a year, and the routing that decides who gets a call and who gets left alone. None of that is a setting. All of it is a decision somebody has to make and be accountable for.
How it runs
The scoring model arrives as a signed document. It gets built as logic and tested against invented respondents first, including the awkward ones who answer everything in the middle.
Ends with: scoring that produces the right band for a known answer set.
Screens, branching, the ask and each result page, built to the specification the design produced. This is the stage that looks like the whole job from outside and is about a third of it.
Ends with: the run working end to end on a staging address.
CRM fields, calendar handoff, sequences, attribution and events. Each connection gets a test lead pushed through it and checked at the other end rather than assumed.
Ends with: a test record in your CRM, correct in every field.
Live on your domain, with the first real answers watched as they arrive. Some of what breaks only breaks with a real respondent doing something nobody designed for.
Ends with: it running, and a written map of what connects to what.
No week count is printed here, because none is fixed yet. The pace is set almost entirely on your side: how quickly somebody can grant access to the CRM with permission to create fields, and how quickly a question about your sales process gets an answer.
The four stages of the whole engagementWhat you keep
A build only one agency understands is a build you are renting.
Handed over
Why it is written down
Someone on your team will want to add a question in six months, and they should be able to. The map is what makes that a half-hour job instead of a call with us.
It is also the only defence against the three silent failures. A renamed field, an edited screen and a re-scored band all look fine from the outside, and all three are obvious against a written map.
Who reads the responses once it is livePackages
The smallest package wires one instrument into your CRM and your calendar. The larger two add entry pages for more of the channels you buy, sequences keyed to answers rather than to traffic source, and the per-screen measurement that tells you which part to change next.
Prices go on the pricing page as numbers once they are fixed. Until then the scope is the honest part, and the scope is above.
Where this matters most
Straight answers
They probably could, and for some teams that is the right call. Say so out loud: the software this runs on is cheap, and you can go and look up what it costs. Nothing on this page pretends otherwise.
What takes the time is not the assembly. It is the scoring model, the branching decisions, the field mapping that keeps answers usable in a year, and knowing which three things break in week two. If your developer has wired one before, the honest answer is that they should build it and you should buy the strategy instead.
Your turn
Ours scores your funnel on the four things that decide whether paid traffic turns into pipeline, and returns the breakdown rather than a number.
Not open yet. The score and the report are yours whether or not we ever speak.